The pasta can be seen through a clear section of packaging that helps it to look like the silhouette of various types of female hairstyles.
This brilliant piece of marketing is the brainchild of Russian designer Nikita Konkin. There are currently three designs, with each one being based around a basic drawing of a female face, with the outline of the hair being filled in by the pasta to create the striking visual design – we can imagine many shoppers buying these!
Nikita: Behance
