A deaf man from Istanbul, Muharrem, was given a sweet surprise by his neighbors one fine day, as everyone around started interacting with him in sign language.
It was an initiative taken up Samsung, in collaboration with the Leo Burnett ad agency and they made the entire neighborhood learn sign language. On the D-day, the deaf man along with his sister Ozlem was on a walk, when he was surprised to see the whole village interacting in sign language. samsungduyaneller.com (h/t: pcmag)
This campaign was to promote the new customer support center set up by Samsung, exclusively for the deaf and dumb in Turkey.
The neighborhood took one month to learn the sing language without Muharrem knowing.
There were cameras placed all around without Muharrem knowing about it.
One fine day, Muharrem was out for a walk with his sister in the morning.
And suddenly, someone greeted him Good Morning in the sign language
Soon, when he visited a shop, the shopkeeper too welcomed him with sign language.