Children have always had imaginary friends and have wanted to be with them all the time. By having a friend that matches their imagination, their levels of creativity and imagination increases. However, they grow up to a certain age only to realize that their friend did not have any real existence. To bridge this gap between imagination and reality, an ad agency called AMV BBDO worked with Tsuneo Goda, an artist by profession, Becky and Joe from Don’t Hug Me I’m Scared and Aardman studio , which was behind Wallace and Gromit and a photographer Rankin, in a mission to give life to the imaginary friends of kids.
A few months ago, enarly 60 children were invited for a workshop and they were asked to explain in detail about heir imaginary friend. Then, this talented bunch of artists created the characters the children spoke about and they were photographed alongside the children who gave the ideas.
The end product is something wonderful and cute, and you would be in awe looking at the detail and love with which these characters have been created!