Motion capture has become widely recognised to the public since its use in many big-budget Hollywood films. Yet the technology has become available well beyond the bright lights of the film industry, as evidenced by this video created by Method Studios for the annual AICP Awards.
The video was created to help incorporate the sponsors of the event in a more creative manner, making use of motion capture along with dynamic simulations and procedural animation. The individual sponsor is represented by a bizarre looking avatar, with each one adorning wildly creative costumes whilst performing some fun dance moves.
Check out the video for yourself and see some breath-taking animation at work. Plus it looks quite crazy!