Company logos are the images that we instantly associate with name brands and products. As part of their logos, many companies also place almost nearly hidden symbols and more. This can be expected when companies have hired very costly professionals to design their logos specifically for them. Here, we will look at the secrets and symbols behind seven well-known company logos.
What does IBM’s line-filled, square-ish and blue logo look like? It is designed to look like an equal sign in a math equation. The equal signs are there to represent that fact that IBM is fair and equal in their dealings.
Check out that white space there between the capital E and the lowercase x in the FedEx logo. You will probably see an arrow, facing forward. The forward-facing arrow is meant to let you know that FedEx is always looking toward the future for the next big thing and is always moving.
Most people notice the smile, right away, in Amazon.com’s logo. The smile lets customers know that they are welcomed and valued by the company. But notice the smiley’s placement. It also forms an arrow that points from A to Z. That’s because you can find everything, from A to Z, at Amazon.