Imagine a bee traveling the world and spreading the word to raise money to save bees. That would be B., the first-ever bee influencer.
It is often thought that the disappearance of bees only concerns bees. Far from it. Bees are a fundamental pillar of our ecosystem, our food, and our global economic system. Protecting bees means protecting the planet, but also humankind.
Imagined by Fondation de France, an independent administrative agency established by the French government in an effort to stimulate and foster the growth of private philanthropy, B. seeks to meet people where they are at, on social media, to capture their attention and educate them on the need to save bees and the important role they play for biodiversity.
I am B and I am the first bee influencer.
I want to please brands around the world to raise money to save bees, many of which disappear every year. I need you: the more followers I have on Instagram, the more interested brands are and the more money I will collect.