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Every Pixel Is One Animal. The More Pixelated The Image, The Closer It Is To Extinction

A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing thanks to a recent Reddit post going viral. The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo. The brains behind it were creative directors Nami Hoshino, Yoshiyuki Mikami, and designer Kazuhiro Mochizuki. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original. “I did it as a programming challenge,” JJSmooth44 wrote.

African Wild Dog. Estimated between 3000 and 5500 remain

endagered animals pixels campaign extinction

“I did it … in python … but the code is very gross. I only worried about the final product and not the readability/niceness of the code.” They paid homage to Hakuhodo C&D / Tokyo by scraping the Animal Planet endangered animals list.

Amur Leopard. Estimated about 60 remain

endagered animals pixels campaign extinction

Amur Tiger. Estimated about 450 remain

endagered animals pixels campaign extinction

Asian Elephant. Estimated between 40000 and 50000 remain

endagered animals pixels campaign extinction

Bengal Tiger. Estimated about 2500 remain

endagered animals pixels campaign extinction

Black Rhino. Estimated about 5000 remain

endagered animals pixels campaign extinction

Blue Whale. Estimated between 10000 and 25000 remain

endagered animals pixels campaign extinction

Bonobo. Estimated between 10000 and 50000 remain

endagered animals pixels campaign extinction

Bornean Orangutan. Estimated between 45000 and 69000 remain

endagered animals pixels campaign extinction

Chimpanzee. Estimated between 172700 and 299700 remain

endagered animals pixels campaign extinction

Giant Panda. Estimated about 1864 remain

endagered animals pixels campaign extinction

Green Sea Turtle. Estimated between 3000 and 5500 remain

endagered animals pixels campaign extinction

Indochinese Tiger. Estimated between 600 and 650 remain

endagered animals pixels campaign extinction

Javan Rhino. Estimated about 60 remain

endagered animals pixels campaign extinction

Here’s what people said about the project