A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing thanks to a recent Reddit post going viral. The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo. The brains behind it were creative directors Nami Hoshino, Yoshiyuki Mikami, and designer Kazuhiro Mochizuki. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original. “I did it as a programming challenge,” JJSmooth44 wrote.
African Wild Dog. Estimated between 3000 and 5500 remain
“I did it … in python … but the code is very gross. I only worried about the final product and not the readability/niceness of the code.” They paid homage to Hakuhodo C&D / Tokyo by scraping the Animal Planet endangered animals list.
Amur Leopard. Estimated about 60 remain
Amur Tiger. Estimated about 450 remain
Asian Elephant. Estimated between 40000 and 50000 remain
Bengal Tiger. Estimated about 2500 remain
Black Rhino. Estimated about 5000 remain
Blue Whale. Estimated between 10000 and 25000 remain
Bonobo. Estimated between 10000 and 50000 remain
Bornean Orangutan. Estimated between 45000 and 69000 remain
Chimpanzee. Estimated between 172700 and 299700 remain
Giant Panda. Estimated about 1864 remain
Green Sea Turtle. Estimated between 3000 and 5500 remain
Indochinese Tiger. Estimated between 600 and 650 remain
Javan Rhino. Estimated about 60 remain
Here’s what people said about the project
