A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing thanks to a recent Reddit post going viral. The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo. The brains behind it were creative directors Nami Hoshino, Yoshiyuki Mikami, and designer Kazuhiro Mochizuki. Inspired by their work, Imgurian JJSmooth44 made a follow-up to their project and it’s just as powerful as the original. “I did it as a programming challenge,” JJSmooth44 wrote.
African Wild Dog. Estimated between 3000 and 5500 remain
![]()
“I did it … in python … but the code is very gross. I only worried about the final product and not the readability/niceness of the code.” They paid homage to Hakuhodo C&D / Tokyo by scraping the Animal Planet endangered animals list.
Amur Leopard. Estimated about 60 remain
![]()
Amur Tiger. Estimated about 450 remain
![]()
Asian Elephant. Estimated between 40000 and 50000 remain
![]()
Bengal Tiger. Estimated about 2500 remain
![]()
Black Rhino. Estimated about 5000 remain
![]()
Blue Whale. Estimated between 10000 and 25000 remain
![]()
Bonobo. Estimated between 10000 and 50000 remain
![]()
Bornean Orangutan. Estimated between 45000 and 69000 remain
![]()
Chimpanzee. Estimated between 172700 and 299700 remain
![]()
Giant Panda. Estimated about 1864 remain
![]()
Green Sea Turtle. Estimated between 3000 and 5500 remain
![]()
Indochinese Tiger. Estimated between 600 and 650 remain
![]()
Javan Rhino. Estimated about 60 remain
![]()
Here’s what people said about the project
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()