As part of one of the current cultural programs aimed at turning the Covent Garden Market in London into an ever-changing art exhibition, French artist Charles Pétillon recently had the building packed full of massive white balloons. Taking twenty-five workers more than five days to inflate, 100,000 white balloons were placed inside as part of the ‘heartbeat’ project that Péntillon was creating. It will run till the 27th of September, being the latest addition to the art gallery transformation of the district by artists. “The balloon invasions I create are metaphors,” Pétillon told Design Boom. “Their goal is to change the way in which we see the things we live alongside each day without really noticing them. with ‘heartbeat’ I want to represent the market building as the beating heart of this area – connecting its past with the present day to allow visitors to re-examine its role at the heart of London’s life.”
