Adidas which is a popular sport brand recently launched its Fall/Winter campaign “Superstar” which focuses mainly on authenticity and features the stars of tomorrow. These stars include the artists, models, activists and athletes. The superstar sneaker was designed in such a way so that it would redefine beauty, and because of this it caused controversy immediately the video was released on the internet.
Arvida Byström was the main reason for this controversy; Arvida was a Swedish artist, photographer and model, she is also known for advocating against stereotypes and an activist in the “no-shave” movement. Sometimes, she poses in a pink shirt, white dress and a pastel superstar shoes.
She however caused controversy for revealing her unshaved legs when she was creating a lovely “girly” image. Since then some individuals have been insulting her while some others are leaving bad comments below Youtube video and some even went to the extent of sending rape threat to her.
“My photo from the @adidasoriginals superstar campaign got a lot of nasty comments last week. Me being such an abled, white, cis body with its only nonconforming feature being a lil leg hair. Literally I’ve been getting rape threats in my DM inbox. I can’t even begin to imagine what it’s like to not posses all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person. Also thanks for all the love got a lot of that too” she later wrote on her Instagram page.
As soon as the ad was posted online, people started insulting her:
However, others were more positive about the campaign: