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33 Images That Show the Insane Evolution of the Victoria’s Secret Catalog

Good-bye rhinestones, hello pink satin and shirtless men!

Victoria’s Secret was founded in 1977 by a guy named Roy Raymond who wanted a place where he could buy lingerie for his wife without feeling like a perv. A year later, Victoria’s Secret was a hit, and Raymond launched a mail-order business with the first-ever Victoria’s Secret catalog. Here’s a look back at the brand’s epic evolution.

Evolution of the Victoria's Secret

The Late ’70s

The first catalogs were inspired by Victorian boudoirs.

Evolution of the Victoria's Secret

Evolution of the Victoria's Secret

Evolution of the Victoria's Secret

Evolution of the Victoria's Secret

Evolution of the Victoria's Secret

Evolution of the Victoria's Secret

Evolution of the Victoria's Secret

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