Good-bye rhinestones, hello pink satin and shirtless men!
Victoria’s Secret was founded in 1977 by a guy named Roy Raymond who wanted a place where he could buy lingerie for his wife without feeling like a perv. A year later, Victoria’s Secret was a hit, and Raymond launched a mail-order business with the first-ever Victoria’s Secret catalog. Here’s a look back at the brand’s epic evolution.
The Late ’70s
The first catalogs were inspired by Victorian boudoirs.