Both professional and amateur photographers interpret the world around them in different ways. It’s one of the reasons there is such an incredible range of diversity in the world of photography, as one person can see the same thing completely different from the next, with some finding inspiration in the unlikeliest of locations
Just look at photographer Jenna Martin. Looking to really challenge herself, she decided to conduct a photoshoot at some rather unconventional locations to showcase that a great photo can be taken anywhere.
Armed with a camera and model, she headed out to one of the most unique locations to hold a photoshoot – home improvement retailer Lowe’s.
“Instead of searching out the usual beautiful locations around where we live, I had the idea to do just the opposite,” she explains.
“I wanted to go somewhere ‘ugly’ by all conventional photography standards and then see what we could do with it. Lowe’s seemed like the perfect option.
“I wanted somewhere with horrible lighting and limited backdrops. Somewhere that made absolutely no sense for a photo shoot.”
She also set herself some strict rules, including:
- She can only shoot what she finds – no brining any lighting or equipment to enhance the location
- Only minimal changes are permitted – she can’t rearrange anything on display
- No photos are to be taken when other people move into the shot
“As soon as we walked in an employee asked if they could help us and I asked, “We were just going to take a few photos, is that okay?” He replied, “Of course! I was just wondering why she was so overdressed for a trip to the hardware store!””
With only an hour to work with, the photographer and model set out around the hardware store, shooting in towering aisles, in front of paint samples, and beneath countless light fixtures.
“Overall, this was a really fun challenge! Not that I’d invite an actual client to ever do a Lowe’s photo shoot (I mean, never say never), but I was pretty happy with the result! Horrible location for the win! Next time you see an awful spot, maybe give it a chance, you never know what you might end up with.”