In a bid to remain eco-friendly, Adidas has collaborated with Parley For the Oceans, to make use of the plastic waste from used fishnets for making sneakers. Fishnets end up polluting the environment but it can be used for creation of sneakers. Recently, a sea-conservation organization named The Sea Shepherds, confiscated 72km of illegal gillnets after keeping a track on poachers for 110 days in West Africa. This was used by Adidas to make sneakers and Adidas has ensured that it will remain eco-friendly, refuting the accusations made by Greenpeace that they are causing environmental pollution. These shoes might hit the shelves by 2016. More info: adidas.com | parley.tv | seashepherd.org (h/t: ecouterre, huffpost)
Adidas’ new eco-sneakers use recycled ocean trash and captured fish nets
Discarded fish nets pollute the oceans and can kill sea life
Some of these nets were even confiscated from poachers by Sea Shepherd environmental activists
The poachers were tracked for 110 days, and 72km of illegal nets were retrieved
The nets and ocean trash are turned into fibers that can be used in various garments
Adidas plans to use these fibers in their products by early 2016
