Nothing can grab your attention quite like the packaging of a product. From the banal to the brilliant, the style and design featured on a products packaging can greatly influence our decision to buy it or not.
The designs featured on these pasta packaging are certainly creative enough to grab most people’s attention – the boxes are designed so that the textures of the various pasta types look just like a head of beautiful hair!
The pasta can be seen through a clear section of packaging that helps it to look like the silhouette of various types female hair styles.
This brilliant piece of marketing is the brainchild of Russian designer Nikita Konkin. There are currently three designs, with each one being based around a basic drawing of a female face, with the outline of the hair being filled in by the pasta to create the striking visual design – we can imagine many shoppers buying these!