IKEA Recreates a Syrian Home in Showroom as Powerful Reminder of the Humanitarian Crisis
In popular contrast, IKEA is known as a furniture showroom that boasts of some of the most stylish and modern furniture available. To top it, IKEA also has exciting offers and the wide range of products is available at the most competitive prices in many countries. However, if you visit their flagship store in Slependen, Norway, things are a bit different compared to the typical IKEA showrooms worldwide. It was a joint effort in collaboration with Red Cross and they transformed their showroom into the interiors of a Syrian home.
This showroom is known as the 25 m2 of Syria and when you step in, you will realize how things are in Syria. It is a brutally honest depiction of how a house would appear outside Damascus, the capital of Syria. In the home that it was based on, a woman named Rana lives with her eight other family members and they do not have access even to basic human needs such as medicine, food and water; depicting how harsh the reality is in Syria.
An advertising agency named POL had come up with this wonderful idea to seek donations for Syrians.